:-NAVEEN-AN UNIQUE PATH TOWARD A SUCCESSIVE DIGITAL GATEWAY -:

Naveen Bhandari a highly motivated south Indian and an aspirant personality of India, who extended a gate way of digital market from Chennai to other zone of India with a inspiring way of manner. With Euro international, times music,9x media, mtv and many to many other of renowned entertainment platform, he has been achieved such glorification of deed in a order of something changed perspective on IT and DIGITAL MARKET of sector.

As a successful entrepreneur he has started his career on technical field in a concern of telecommunication & content development and now he also actively working with music industry as well. By through  TECHZONE, he formulated a largest playlist for providing Bollywood content on mobiles. Also he concerned with the domination of international music market on mobile for India.

Apart of tech zone, numerous effort has assigns to the market with his intelligent form of effort. Like KREATOR- a group of manufacturing 3d printer, GULAB-a brand for heathy food product and AMARA MUZIK – a music label & production house for releasing music content with several language. So he is the person bearing the mentality with multipurpose of effort with his powerful business  administration skill. So lets go through out a candid discussion with MR BHANDAI now,

1-THE MORAL-Journey from TECHZONE to AMARA MUZIK, how it extends a master mind’s thought towards a specific goal in a corresponded form of business administration & enterprising?…

NAVEEN-First to clarify, it isn’t a journey from Techzone, but from Texonic which is an family run entity which is into tech space such as network security etc which is where my digital brush
happened. Gadgets, tech and tech has always intrigued me. Way they function and how they solve or make life simple and more. My Business journey began from Texonic to today it is
Kreator (Manufacturing 3D printers in India).

2-THE MORAL-There was a time with analogous world but now it changed with form of digital world, how you see this change as a simple citizen of country and how you see this change as a business administrator of point of view on IT and digital market sector?…

NAVEEN-This isn’t new. Almost every decade, there is a drastic change in the way work and business functions. From the world of analogue to digital has surely been for good. Less effort is now put into to get the same or more amount of work. Complicated works are now simplified at the touch of a button yet with these simplified technologies, humans continue to be complicated.

3-THE MORAL-MR Bhandari, can you please keep a elaboration on your childhood and student career, how that period of life connects to the recent life as a successful person?…

NAVEEN-As a child, I was not very studious hence didn’t complete my education. how ever what is interesting is the child hood experiences and early stage mischiefs are now coming handy as ability to gauge people and strong decision making skillsets etc.

4-THE MORAL-How techzone was formed, any interesting memory line for it?… Today one of developed technology  ‘CRBT’- how techzone participated with this sphere?…

NAVEEN-:Techzone happened by chance. I was a geek into mobile Hardware trading which was freshly launched way back and was new to india.

I had set ringtones for my personal use and for friends and family which eventually culiminated into a corporate thunder house. We were one amongst the first to launch personalised ringtones in india. We were also one amongst the first to introduce digital copyright licensing formally which was not known to many even in the industry. Over the years we built an empire with a team size of over 400 people and offices across india and overseas. We integrated with telecom operators over 50 countries, one of the largest.

5-THE MORAL-Mr Bhandari, AMARA MUZIK be the another credibility after techzone on digital market, is it going on with a multipurpose effect? Content making & and selling it on digital world be the one part and establishing a right forum for art & culture be the another part. So is this the parameter keep going on with same manner?…

NAVVEN- With Amara muzik, we have deep passion about the work we do and take complete pride in what we have achieved in a short span of time. We are here to be a part of artists life and to share our strengths with them. Such as, our digital knowledge comes handy to ensure content reaches out to the nooks and corners of the world which usually is the biggest challenge. Unfortunately we live in a world where creation of content is easier than

marketing it, which actually should be vice versa. How ever, with AMARA MUZIK, we intend to bridge this gap and making it easier for content creators to just focus on creating great content whilst we focus more on the leg work.

6-THE MORAL– During the analog period there was a time when the custom of CD, DVD selling was followed over a process on financial gain for all classes of producer in music industry. So some people says digital market damaging their income, what’s your view regarding this?…

NAVEEN- To my knowledge this isn’t true. what has changed over the period is just the method of consuming content.Infact artists remuneration have changed for better and will continue to be better. Artists recognition and reach today is a lot better than what it used to be earlier. Newer avenues have opened and newer markets have opened as well. Cross culture and cross border artists now have better opportunities. I feel situation today is a lot better than what it used to be earlier.

7-THE MORAL-MR Bhandari, it is remarkable that some qualified content not getting economic grow with a good amount of profit in place of some cheap content getting such grow and profit. what’s the reason behind it?… NAVEEN-There is nothing called cheap or qualified content. Content is content. Right chord has to connect with consumers/musiclovers. It is consumers choice of which kind of content they wish to consume. Content genre type has changed over the years, as mentioned above, we see a change in almost everything which includes content. Change is constant. The entire eco system sees a change every decade. Be it the type of content created to the way content is marketed to way content is consumed by the consumer to the type of content

8-THE MORAL-There have a technology SEO (search engine optimization) what you think about it? Can it be a way to promote good content near of a numerous audience and by reaching upon them the good content may be get the financial profit, is it possible?…

NAVEEN-SEO is relevant for any digital platform, not just for content. It is just another way to make the machine understand humans, better. For content, it’s the same. It is implemented by default in most platforms and as Music labels we understand this equally better and implement this for all the contents that we create or acquire. We don’tdifferentiate between the contents we acquire. We treat all contents equally. It is eventually the consumers choice of what they like and wish to consume more.

9-THE MORAL-MR Bhandari how you see & expect your future right now, any remaining ambitious?…

NAVEEN-Journey has just begun. Long way to go. I keep aspiring for more and more-The right way !